Lips and Boys: Tom Ford’s Sultry Line’s New Launch

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Last month, American film director and designer, Tom Ford, launched a seductive new line of lipstick called Lips and Boys. Famous models, such as Aline Weber, Aurelien Muller and Jarrod Scott are among the stars of the glamorous and provocative campaign held since November this year. The sexy new line comes in fifty shades of Tom Ford’s luxurious lipstick named after men he admires. These men include collaborators, intimate acquaintances, and the men that have inspired him.

Lips and Boys: Tom Ford's Sultry Line’s New Launch
“I like the idea of lipsticks named after boys. Why commit to one when you can have several?” -Tom Ford

The quote above epitomizes the playful, albeit hedonistic, attitude of the line, which comes in miniature tubes in order to fit in smaller-sized clutches. The brand encourages women to explore the line, “from James to Henry and Stavros to Francesco,” as each voluptuous shade “amplifies a woman’s individuality while generating an insatiable desire to try more than one.”

Here’s a look at Tom Ford’s video campaign released in November:

The collection features Tom Ford’s signature luxurious lip colors made from such rare ingredients as Brazilian murumuru butter, which is extracted from seeds of a palm native to the Amazon rainforest. Soja seed extract and chamomilla flower oil are also used to enhance the lipstick’s luscious texture and velvety application. The right balance of natural color and luminance is also achieved through the use of specially worked pigments.

Lips and Boys: Tom Ford's Sultry Line’s New Launch
Tom Ford began launching Lips and Boys via a tiered system, initially being made available on Black Friday in a special limited preview. This month, Tom Ford announced that the clutch-sized collection will be available beginning December 26 in stores and online. Now, it was just announced that the collection will be available in Hong Kong from January 1st to February 25th of next year. This tiered launch keeps women in constant anticipation as they await their chance to grab their favorite shades.

Credits: Tom Ford, Propagate Marketing Communications, LTD
Cecilia  Torres
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