Designer to Watch: Christina Economou from GreeceIf you haven’t heard of Christina Economou, it won’t be long until you do. The designer attended Parsons and Istituto Marangoni in Paris, and won the 2011 International Award at London Graduate Fashion Week for her graduate project. Afterwards, her career in fashion was off to a sonic boom beginning as she worked for Giambattista Valli and as a correspondent for Greek Vogue in Paris. This move back to Athens, Greece was intentional to progress her own line. Her collections are reflections of her effortless and eclectic style, resulting in a line that is as hip and modern as it is timeless and cutting edge.
Economou said, “It has been quite the learning curve since launching my brand in 2013! I think many young designers today will find that fashion design education prepares you for the challenges of design but not necessarily for the trials and pitfalls of building a successful business.”
She said to Forbes that a few seasons ago she had a great new European stockist who confirmed a large order and backed out after she had ordered the fabrics to launch the production. Shortly after the fabric had come in, the stockist backed out of the deal and instead of letting that stop her she approached a local department store in Athens and suggested a pop-up shop during the holidays. Economou said, “The shop was a great success and helped to increase the brand’s exposure all while minimizing my losses and helping to sell some of my remaining stock. It turned out to be a great business lesson for future seasons!”
Check out Christina Economou’s designs on her website here.