Eastpak X Jean Paul Gaultier Backpacks Raise AIDS Awareness

Jean Paul Gaultier and Eastpak joined forces to create awareness about HIV/AIDS with a very limited collection of fashionable backpacks that was released in February. April 1 sees the release of the Main Collection of four backpacks that represent Eastpak's college and street heritage. Through a bomber jacket and a denim jacket, Jean Paul Gaultier has reinterpreted these iconic pieces to make up a collection that stands the test of time.

Part of all proceeds from sales will go to DAA, Designers Against AIDS, which was established in 2004 and works with pop culture icons from music, fashion, film, and art in order to raise awareness to young people across the world that HIV/AIDS is still very prevalent and a massive concern.

Jean Paul Gaultier said about the campaign, "I think the condom is the greatest piece of clothing ever invented and my message to everyone is ‘Protect yourself!’. I have been involved in the fight against AIDS for many years now and will continue to do so for as long as I am needed."

The packs retail for $79.99 and the Main Collection is available as of April 1st at Monar Antwerp, Hunting and Collecting in Brussels, Inno Department Stores and online at www.eastpak.com.
Blaine  Fuller
Number of Posts: 284

Find out more »

RELATED POSTS

8 Most Breathtaking Couture Wedding Gowns
Fashion Mourns Death of French Buyer Maria Luisa
MUST-SEE: Woman’s Amazing Transformation into High Fashion Advertisements
15 Accessories You NEED for Festival Season
Do you have a Fashion story idea or tip? Email us at submissions@fashionone.com.