McDonalds Steps Up Fashion Game

Hilarious new marketing campaign or genius advertisement ploy by McDonalds? The latest in fashionable attire is the Big Mac printed all over everything from your dog’s sweater to rainboots and spandex pants.

The line launched in Stockholm Sweden during a Big Mac fashion show, which featured models walking a “McCatwalk” in white garments covered in images of the meaty meal. It all follows the success of Big Mac thermal underwear—at the time, a one-off product that McDonald's Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.

The Big Mac surprise was part of a 24 hour, 24 city campaign that brought all kinds of McDonalds Shenanigans to the entire globe.

The fast food conglomerate is monopolizing on the all over print junk food madness. The pizza/burger all over print meets street fashion craze has been seen on the likes of Miley Cyrus and Rihanna. Is McDonalds too late to the game? Let us know on Twitter @FashionOne
Blaine  Fuller
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