Jean Paul Gaultier for Diet Coke Campaign

The king of haute-couture, Jean Paul Gaultier, is the new creative director for Diet Coke. Here, he is currently demonstrating his imaginative spirit for the new campaign. Gaultier designed new bottles for the classic soda brand which are showcased in advertisements captured by photographer Stephane Sednaoui. The stripes and corset label illustrations are reminiscent of Gaultier’s style that plays on a theme of opposites. These two bottles are available in selected European countries with a third to be released further into 2012.

Besides the print ads, you can view a short clip for the campaign as well as a video highlighting the introduction of Diet Coke by Gaultier. TV Commercial for Diet Coke by Jean Paul Gaultier Introducing Diet Coke by Jean Paul Gaultier CREDITS: Jean Paul Gaultier
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