Rumi Neely Launches Her Own Fashion Brand

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Rumi Neely, global style icon and blogger behind Fashion Toast, is the latest person in the blogosphere to announce her own clothing line.

Following the trend of fashion bloggers turned brand makers, Rumi Neely will launch her first ready-to-wear collection Are You Am I on December 12, 2014, right before the new year. Her line is expected to retail for between $80 and $350, and will include pieces that embody the effortless style that has made her famous. Garments include silky two-piece sets, lace-up leather shorts, and a strappy, backless LBD.

Rumi Neely Launches Her Own Fashion Brand
Neely’s foray into the retail industry is the latest testament to her entrepreneurial skills. At 31-years-old, Neely first launched Fashion Toast just six years ago. The blog has since then become its own domain and an absolute must-read for anyone interested in fashion. Her success on the internet has also given her access to front row seats at Fashion Week and granted her exclusive collaborations with names like Sunday Somewhere and Marc Jacobs. According to WWD, Fashion Toast garners an impressive 5.5 million views a month.

Rumi Neely Launches Her Own Fashion Brand

Are You Am I lace-up shorts

Neely, however, is not the first blogger to venture into the retail game. Chiara Ferragni of The Blonde Salad designed her own shoe collection while Aimee Song of Song of Style recently announced her own t-shirt and sweatshirt line.

Gone are the days when fashion bloggers only needed wifi and a point-and-shoot camera. These days, the only way to stand out in the ever-growing and increasingly crowded blogosphere is to become an entrepreneur and break out of the field altogether. We’re excited to see who’ll be next.

Photo Credit: Rumi Neely's instagram
Stephanie Park
Stephanie  Park
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