H&M To Launch Coachella Inspired CollectionSwedish brand H&M and the coveted California music festival have collaborated on their first ever co-branded fashion collection for Coachella 2015.
The Coachella Valley Music and Arts Festival is set to take place over two successive weekends: April 10-12, then 17-19. H&M is sponsoring the festival for its sixth year in a row, and used the occasion in 2014 to help launch previews of its capsule collection with designer Alexander Wang. Now, the brand has designed a line especially for the Californian desert bonanza.
Beyond the collection, H&M will also provide a selection of official merchandise, and will also host a pop-up store on site in a special H&M tent. The H&M Loves Coachella collection will also be available internationally on hm.com and in selected stores from March 26.