Leading the South African Fashion Industry: RICH MNISI

RICH MNISI is a South African based contemporary fashion brand founded in 2014 by LISOF graduate and Africa Fashion International Young Designer of the Year 2014, Rich Mnisi. With a global view catering for an aspirational market, the brand is young at heart and explores the treasures engraved within Africa and the world of modern culture and heritage to tell the unique stories of then, now and soon. All this packaged in extremist yet minimalist structures which take design and craftsmanship as the first and foremost motivation.

With, designer, Rich Mnisi's keen interest in the world of pop culture, he has carved the brand to maintain a contemporary outlook and stand firm in an aesthetic that brings worlds of artistic imagination together. RICH MNISI breeds new layers and visions inspired by sources outside of the realm of fashion, including film, music, art and nature, being immersed but measured, picking up only the fitting notes to gather as foundation.

Only in its 3rd year, RICH MNISI has already grabbed the attention of both local and international media, appearing in the editorial pages of Marie Claire, ELLE, Business Class, GQ Online, Chasseur, Dazed and Confused, Mail and Guardian, House and Leisure, Fashion Glossary UK, Fucking Young, True Africa, Dossier, i-D Vice, GQ Style, Sunday Times and more.

The A/W 16 Menswear collection is inspired by one of the most celebrated and notable tribes in South Africa, the Zulu Tribe. Known for their strong aesthetic, the Zulu tribe is also very ornate in their traditional apparel – a very autonomous approach to colour usage, proportion and texture. It’s an acknowledgement and celebration of a modern African self.